It’s the development of a capacity to act, react and ideally pro-act as societal changes and technological evolutions continue to take place, accelerate and evolve. On top of these so-called pillars new technologies are added, from 3D-printing to what IBM calls cognitive (and in the end is really about analysis and artificial intelligence). Analyze/prioritize significant evolutions. ]. While these questions seem obvious, there are numerous reasons why they are often overlooked and we don’t bridge the what, why and how or the intent and achievement. Companies across the globe are digitally transforming as they are challenged to improve business processes and develop new capabilities and business models. None of these ‘technologies’ are really new and often have their roots in other technologies we mention less or have forgotten about. A digital transformation strategy is a detailed plan for how your business will address key challenges created by the convergence of the physical, digital, and human worlds. However, in order to reap the benefits and potential, it’s not enough to understand what you can with these technologies. Customer-centricity, customer-facing processes and the end-to-end customer experience are key in digital transformation strategies. Overlooking cultural change is the biggest mistake in a digital transformation.”, [ How can open source principles help with your transformation? However, it’s bigger in less project-based exercises. We hear this time and time again, whether we speak with experts in a specific domain such as the Internet of Things, CIOs, CMOs, information managers, you name it: all too often there is a lack of attention for the essential questions that also apply in digital transformation or any technological or other project or process. Does your change management plan cut it in the digital age? ], “There isn’t a single ‘make or break’ step in a digital transformation,” says Michael Wade, professor of innovation and strategy at IMD. “That likely includes changing or breaking processes that have been in place and have worked well at some point, changing how stakeholders interact with their clients, even changing their roles. It is the digitisation, the revolution of an industry looking to the personalised campaigns of the future Technology and a new way of thinking is taking standard marketing practice and revolutionising it. A digital transformation strategy starts with answering essential questions such as the what, why, how and who. Just to remind you: they are cloud computing, social, mobile (mobility) and (big) data (analytics). Published 9 … In an economic reality where entire industries are changing, actionable intelligence is the new currency. Essential project management questions and forecasting methods are just a must, even if we tend to forget them and lose ourselves in the technological or organizational questions without the end in mind. In our experience, successful digital transformation must rest on a foundation of smart digital strategy. Developing a roadmap for short- and long-term digital transformation, guided by business outcomes, not technology, is the essential … How do you get to that strategy? It’s not because you have digitally transformed in the now, that there won’t be new occasions, challenges and chances, brought upon us by new technologies. A note on advertising: The Enterprisers Project does not sell advertising on the site or in any of its newsletters. However, those that in the end will make the difference, will not be the technology innovators. We know the possibilities of digital technologies are enticing and that mounting competitive pressure creates urgency. To accept risk and tolerate failure? Data and information have become core business assets, sources of revenue and critical enablers in the information age. The purpose of a digital transformation plan is to define how to compete more effectively with digital marketing. In many industries, the digital winners’ circle is still up for grabs. Read also: Why CIOs can’t go it alone and stay sane. Digital transformation strategy: the bridges to build, infographic Deloitte University Press 2016. get any ‘digital’ expertise and culture out of its splendid isolation and let it penetrate the rest of your organization. The business-as-usual mindset. Walk through a day in the life of a typical employee living with all the features of a digital work environment. Do you have the right culture to adopt change? One of many reasons is that often we are partially and in a sense by definition operating in relatively uncharted territory and aren’t sure if we have all the building blocks. Objective setting relates to the control stage where it's important to use the right dashboard and performance review approach to improve performance. You will be changing or breaking processes that have been in place and have worked well at some point. Strategy and governance In a business reality where ‘the business’, with a leading (yet, non-exclusive) role for marketing and the CMO, increasingly takes decisions on technology budgets, we see that it’s often hard for IT and information management professionals, who are essential in digital transformation, to speak the language of the CMO or other business executives, which traditionally didn’t belong to their ‘target audience’. Digital transformation is not a thing, it’s partially a journey and partially a goal, but most of all it requires a clear roadmap and strategy with ample room for adjustment in an adaptive way. When you look at these various technologies, whether it’s from their individual traits and evolutions (books are written about each one as they cover many underlying realities and are all de facto umbrella terms) and when you look at how they are often covered, it’s easy to forget how they are really part of one single, more holistic, perspective, which is defined by the end goals why we ‘invented’ them and why we use them. It will be individuals and organizations that come up with entirely new ways of innovation and value creation by truly understanding how they can leverage the intelligence that is created in often seemingly unrelated areas by those first movers and, possibly by adding additional capabilities, and who can build bridges between sources and resources in ways we only start understanding today. Identify market, evolutions, pain points. They can’t respond to the increasingly end-to-end digital transformation strategy needs of companies as they miss the profound IT and information management skills. To accept speed over perfection for some (not all) initiatives? And smart digital strategy, like traditional business strategy, is about making wise investment choices to maximize competitive advantage, growth, profit, and value—and then implementing with discipline. They set up hackathons, organize brainstorming session days and launch trials in order to prepare for the longer term, as they decreasingly rely upon those first moving ‘digital transformation experts’ who have been repeating the same stories too long too often. With SMACIT we also include the Internet of Things. It’s clear that collaboration and co-creation, on top of the different meanings they already have (think internal collaboration, for instance), in a digital transformation economy and digital transformation strategy context go beyond the enterprise and existing ecosystems and move towards building new networks and ecosystems where data and actionable intelligence are leveraged for future growth and entirely new business models. Have clarity on its strategic vision. 11 May 2020 Consultancy.uk. More in the presentation, which we embedded below. Data allows us to find new opportunities much more easily. Digital Transformation - Application. It will help you come up with creative solutions to level up your business in this digital age. You can’t skimp on any of them – especially number seven. This will change as the market matures, just as it did before the dot com bubble when numbers, predictions and the tech talk dominated the debates very often as well, leading to inflated expectations and hype. As with any transformation, employees must understand what it is they need to support before you can drive buy-in and adoption. Still, it doesn’t inspire much confidence for those organizations just getting started. The Internet of Things is just one example here as, in all honesty, we are still at the start. Digital transformation is about moving fast, challenging the status quo, and developing and scaling new technologies and operational mindsets. In other words: for many of them it’s hard to build the bridges that are required in the holistic phenomenon that covers many realities and skillsets and is called digital transformation. “People toss around the term ‘cloud’ freely, but few employees really understand where the cloud is let alone how it works. These courses are suitable for Executive and Business Leaders interested in developing a vision and strategy for digital transformation within their organisations. Since the … Not many companies have even the slightest idea of developing a robust roadmap for their digital transformation initiative. We don’t just see many digital transformation consultancies facing challenges of scale and capabilities, we also see that in several areas of emerging technologies, specifically the Internet of Things, the narrative is mainly about numbers, which in the end are meaningless for execs, and about the technologies, from connectivity to hardware and software. Gap bridges with customers and stakeholders. Once you know your story, make sure that others – especially other leaders in the organization – know how to tell it as well. With remote work likely to be the norm well into 2021, consider these tips to apply your emotional intelligence and build strong, supportive teams, Bringing services back stronger than ever will be one of the biggest challenges in Amtrak’s history. Figuring out how to answer that question and make it meaningful for everyone involved is the first major step in your digital transformation journey. The opinions expressed on this website are those of each author, not of the author's employer or of Red Hat. By bringing people together that don’t get lost in the noise of the day but are able to see and…to build bridges. The Imperial Digital Transformation Strategy programme is one of the offerings in the Imperial Virtual Programme portfolio, characterised by live interactive sessions with faculty. We also help them zero in on the optimal location strategies and strike the right balance between insourcing and outsourcing. 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